HARLEY-DAVIDSON ANNOUNCES PARTICIPATION OF LEGENDARY HIP HOP ICON DMC AT “BIKERS IN THE PARK” EVENT

Press Release:

DMC of the famed group “Run DMC” will rock the house with free performance

MILWAUKEE (March 4, 2008) – Engines will roar and a legendary cat will be strutting his stuff on the catwalk. Harley-Davidson Motor Company announces legendary hip hop icon, Darrel “DMC” McDaniels of the famed group, Run DMC will be part of the “Bikers in the Park” celebration at Daisy Stocking Park, Daytona Beach on March 6 and 7. 

Celebrating their fifth year supporting “Bikers in the Park” during Daytona Bike Week, Harley-Davidson has added the special appearance and performance by DMC to what is already slated to be one of the most exciting events for families, Harley-Davidson enthusiasts and fans.  DMC will be a guest judge of Harley-Davidson’s “Hot Model” contest that will take place the evening of March 6 and will participate in the celebrity fashion show on March 7. Models will rock the latest and hottest fashions from Harley-Davidson’s MotorClothes motorcycle fashion line that evening.  Harley-Davidson is particularly excited to bring event goers a free performance by DMC immediately following the fashion show on March 7. Autographs and a meet and greet with the fans will occur on both days.

Activities scheduled at the “Harley-Davidson Experience” include a fashion show, Women’s Rider’s Edge Seminars, product displays and even a temporary tattoo parlor for kids.  An added attraction is Harley-Davidson’s “Hot Model” competition that is sure to rev up onlookers.

Harley-Davidson’s “Hot Model” competition is a fun event where contestants first attend a casting call (March 4-6).  Once participants are selected from the casting call, they will “compete for a spot” (March 6) in the Harley-Davidson Fashion show (March 7).  Two models will be selected (one male and one female) to win a chance to compete in the big competition at Harley-Davidson’s 105th Anniversary celebration in August.  Winners will be flown to Milwaukee where they will compete with other finalists from various events Harley-Davidson will participate in throughout the year such as National Bikers Roundup, West Coast Roundup, LAMA Domestic Rally, and Black Bike Week.  Two winners will be selected in Milwaukee where they will win prizes and the opportunity to be featured in Harley-Davidson’s 2009 MotorClothes catalogue.

Harley-Davidson will bring the heart and soul of Daytona Bike Week, including highlights from events like Black Bikers in the Park, directly to you at www.harley-davidson.com/daytona. A crew of correspondents will hit the streets, beaches and racetracks to get the beat straight from Daytona. Be sure to catch the online coverage, including a daily blog, photos and video updates.

Additional Harley-Davidson activities at the Ocean Center Arena will run from March 2-8. Highlights include:
-    H.O.G. Members Only new product reception on March 2 from 10 a.m. to 1 p.m.
-    H.O.G. Hospitality area on the first floor during regular show hours
-    Harley-Davidson and Buell New Product Show (March 2-8 from 10 a.m. to 5 p.m. daily)
-    Women’s Day activities and Womens MDA Ride arrival (March 4)
-    Muscular Dystrophy Association (MDA) Live Auction (March 7) and MDA Bike Raffle (March 8)
Harley-Davidson activities outside the Ocean Center during Bike Week include:
-    The Harley-Davidson Traveling Museum.
-    Annual Ride-In Custom Motorcycle Show Contest (March 5)
-    B.O.S.S. Ball of Steel Stunt Shows
-    Harley-Davidson Festival Stage with music and entertainment
-    Harley-Davidson and Buell Demos (at Daytona International Speedway)

There will also be activities at select Harley-Davidson dealerships throughout the Daytona area.

For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com/daytona. Since schedule information is subject to change, please check the on-site Harley-Davidson activities guide for times and locations of entertainment and other special attractions.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

About the Author

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I am one of the original founders of www.biker-events.com and I have been motorcycling since 1986 starting from an Yamaha Scooter to my latest ride a 2003 Honda Goldwing. I have owned my Goldwing for 4 years now and I have put on a little over 70,000 miles in that time. I enjoy going to rallies and meeting bikers from every walk of life.

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  1. [...] DMC will be a judge in competitions, and will perform a free show that will rock the house!  Go to http://www.biker-events.com/2008/03/05/harley-davidson-announces-participation-of-legendary-hip-hop-… for more [...]

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