Harley-Davidson into skateboarding
Sometimes you have to wonder how Harley-Davidson choses which demographics to target for their advertising line. It can seem at times that H-D is just using a dartboard with different types of people instead of numbers. In 2006 Harley-Davidson chose a demographic group that do not even ride motorcycles let alone have a motor on their favorite form of transportation. Harley-Davidson has continued their sponsorship of the “Wild Ride” and is still sponsoring the event.
Check out the offical H-D site and you will see what I am talking about how H-D is going after skateboarders. What Harley says:
The feeling you get from a Harley® is hard to explain. It reaches deep down in your soul and alters your take on certain things. You become part of something bigger − a brotherhood and sisterhood whose approach to life can’t be fenced in.Skateboarders are like the people who ride our bikes. Unbreakable is in the blood. A never-say-quit attitude is in the creed. And this summer, bikes and boards came together when a number of the world’s best skaters grabbed some iron and rumbled across America’s Heartland for Team Emerica’s Wild Ride − the fully interactive professional skateboarding tour on Harley-Davidson® motorcycles.
I have to wonder if Harley-Davidson actually saw skaters wanting to become bikers after trying to tie in the H-D theme with boards. Or could it just really be another attempt at trying to sell more Harley-Davidson branded stuff to non-bikers?
Source: Harley-Davidson website
